Asian people prefer to travel with their family (Part 1)

Citizens of Asian countries tend to take many vacations with 77% of Thai travelers, 62% of Filipino travelers say they have at least 5 family vacations, twice as much as Western ones.

The results of Agoda’s global family travel trends 2018 have revealed that 7 out of 10 surveyed families take vacations together at least 2 times a year. Asian tourists often go away with their family up to 5 times per year, more than double that of Western tourists.

The survey also found that only 18% of travelers around the globe took one family vacation each year, while more than 34% of the respondents had more than five family trips in the past year.

In particular, Asian countries dominated the trend of multiple vacations with 77% of Thai travelers and 62% of Filipino travelers saying they had at least 5 family vacations in the past year. In contrast, only 7% of British travelers have more than 5 family vacations and up to 34% have only 1 holiday.

Take a short break but more often

Family travel is tending to “explode” globally. Specific studies on the subjects and length of stay of family vacations have yielded mixed results.

A 4 to 7-night vacation is common for most families around the globe, but there are also wide disparities in countries.

In the UK, 41% of family travelers lasted 4-7 nights, compared with only 20% of Thai travelers with the same length of stay. Instead, family vacations lasting more than 14 nights are favored by a third of Thai travelers, compared to just 11% of Malaysian travelers who opt for such extended stays. Most Vietnamese, Malaysian and Chinese families have the same preference for a 1-3-night vacation.

Multi-generational family vacations

The survey also looked at subjects on family vacations and found that up to 35% of travelers globally had vacations with grandparents, while UK and Australian travelers often did not have this trend, only 13% and 20% of visitors from these two countries have the same choice.