Understanding the psychology of travelers helps tourism businesses, tourism staff, etc. understand the general psychology of those who need to be served. From there, take appropriate measures, overcome, improve the professional capacity, communication capacity and train necessary qualities to self-adjust their psychology and behavior in the process of serving tourists.

In communication, diplomatic rituals, the Europeans often have a habit of shaking hands and kissing intimately. When communicating, diplomacy with them should note some of the following rules:

Handshake

Gently hold the fingers, do not shake much. The elderly, the women, the people with high status in society then raise their hands first. In a situation where you want to show respect, you can hold out both hands to shake hands.

The kiss

When performing the ritual, usually kissing the cheek (one or two cheeks). If the guest is of a higher position, kiss the forehead. If you are a lover or couple, kiss your lips.

Green flowers

In diplomatic ceremonies, Europeans often give flowers to each other. For example, birthdays, holidays, New Year days, wedding days. When giving flowers, note: only give in odd numbers 3, 5, 7, 9 and depending on the relationship, choose the color and style of flowers accordingly. For example, giving flowers to lovers is red. For acquaintances, use colorful bouquets.

Use perfume: has become a habit for Europeans. Use perfume when receiving guests to show respect and politeness to them; at the same time expressing yourself.

Skillful and polite in behavioral communication

The European travelers are humorous with the art of satirical and critical bad habits in society. These characteristics are clearly reflected in their cinematographic works (laughs) and their literature (jokes).

In daily activities, they are people who are formal, fond of fashion, sophisticated in eating, appliances and food must achieve sophistication.